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Multicultural Marketing Library and Knowledge Center
Multicultural Marketing Resources, Inc
The Multicultural Marketing Resources Reference Library/Knowledge Center and Museum serves as a resource for new and experienced marketers whose companies target, or help others target, the Hispanic, Asian American, African American, women, gay/lesbian and other cultural markets.
The Library houses in-depth background information on each market as well as relevant articles and information on best practices. Library members can access statistical data on specific ethnic and cultural groups, Census and demographic information, books on the current trends in multicultural marketing, and studies on consumer buying habits and buying power.
Specific reports, studies, and directories available to members include Synovate's latest U.S. Hispanic Market Report, Kang and Lee Advertising's Asian Media Reference Guide, among many others.
Also available for examination are hundreds of articles from various publications around the world. These articles cover every facet of multicultural marketing from the viewpoint of numerous industries and demographics.
Books and other literature relevant to multicultural marketing and specific ethnic and lifestyle groups are also available.
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Multicultural Young Adults in the United States 2009
Handbook of Multicultural Assessment: Clinical, Psychological, and Educational Applications, 3rd Edition
Library Use of E-books, 2008-09
Multicultural Marketing News
Multicultural Foods: Spicing Up the American Diet
Research Library International Benchmarks
Democracy And Human Rights In Multicultural Societies
The 2009 Report on Library Binding, Hardcover Binding of Periodicals and Records, and Other Hardcover Binding of Books Printed Elsewhere Excluding Hardcover Edition Binding: World Market Segmentation by City
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