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European Fleet Market 2003
Datamonitor, Oct 2003, Pages: 95
Introduction
The European company car market has stagnated in the last few years due to uncertain economic times. Several markets are now showing signs of growth with any resurgence in the market being driven by the operational leasing sector. This report focuses on the trends within the European company car markets, highlighting market forecasts, acquisition methods and the key players driving the market.
Scope
- Sizes the company car market and main financing methods used within the market in the leading 7 European countries.
- Highlights the key players within the main 7 European markets in terms of total fleet size and operational leasing fleet size.
Report Highlights
The European company car market has slowed during 2003 due to slower economic growth. However, operational leasing as a funding method has continued to take share from other financing methods and will soon become the most popular form of company car acquisition in Europe.
With competition increasing across the European market, leader players such as LeasePlan, Athlon Car Lease, ALD Automotive and ING Lease have been extensively rebranding their various subsidiaries and new acquisitions, in order to better approach the market with a cohesive, united profile.
Reasons to Purchase
- Understand the key trends in the European fleet market to enable more effective planning in terms of products and markets.
- Benchmark yourself against your competitors to assess your development across all the leading markets in the European fleet industry.
- Gain an insight into the key issues that will impact the fleet market, both today and in the future.
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