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Advertising Ratios and Budgets
Schonfeld & Associates Inc., Pages: 216
The detailed annual report covers over 5,000 companies and 300 industries with information on last year advertising budgets, current year ad to sales ratios and ad to gross margin ratios, as well as current and next year budgets and growth rate forecasts. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings.
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