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Consumer Trends in Prepared Meals
Datamonitor, March 2003, Pages: 104
Introduction
Consumers' requirements concerning prepared meals are more sophisticated than ease and speed of preparation, and are evolving in accordance with widespread and growing trends, for example Simplicity and Homeworking. Understanding these will be essential to specifically target consumer groups and occasions in the future.
Scope
Detailed market data for prepared meals (ready meals and pizzas) for 2002 and 2007 in Euros and US dollars
Analysis of all key trends affecting prepared meals as well as their impact on the market's value
Actionable recommendations that will help you to grow market value and market share by adapting to the key emerging key consumer trends
Report Highlights
With respective per capita expenditures on prepared meals of US$73 and US$100, the Swedes and the British are the leading consumers of prepared meals. These two markets also have some of the highest predicted Cagrs between 2002 and 2007. Prepared meals are far less popular in countries with a stronger gastronomic tradition such as Italy or France.
Consumer groups covered in this report include: people who work from home, those looking for stress relief or a treat, and consumers who are seeking for easier to understand products.
There is an overarching tendency for consumers to search for better quality prepared meals, in a wider variety. In order to encourage the market for prepared meals to grow and to increase their market share, suppliers will have to diversify their offering, as well as increase its quality.
Reasons to Purchase
Adapt product proportions to better meet consumers’ demands and needs.
Understand how to capitalize on key consumer trends by putting in place strategies that will allow you to increase both the market size and your share of this market.
Learn how to adapt product propositions to better meet consumers’ demands and needs.
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