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Changing Needs in Functional Food and Drinks
Datamonitor, Jan 2003, Pages: 72
Introduction
What is the future of functional food and drinks? How can current growth be sustained? Who are the next generation of consumers? The functional food and drinks markets stand at a crossroads and this report examines the changes that are necessary if this market is to continue its growth over the next five years. Investment and innovation can be targeted at profitable new consumer groups using this report's in-depth insight and analysis.
This report combines market data and consumer trends to map out the huge potential of functional products. But continued growth is not a certainty - new products must keep up with rapidly changing consumer needs if they are going to expand their market and live up to their promise. Which consumer groups will be easiest to target? Are they the most valuable groups? Use this report to target the most profitable future functional food and drinks consumers.
Providing you with:
- An in-depth investigation of the changing needs which are driving consumers’ demands for improvements in functional food and drinks
- Examination of core consumer groups and consumption occasions which will determine the future development of the functional food and drinks market
- Analysis of new product development, highlighting innovative products which add value for consumers trying to fit a healthy diet into their lifestyle
- In-depth coverage of the functional food and drinks market in France, Germany, Italy, the Netherlands, Spain, Sweden and the UK
Scope:
- An in-depth investigation of the changing needs which are driving consumers’ demands for improvements in functional food and drinks
- Examination of core consumer groups and consumption occasions which will determine the future development of the functional food and drinks market.
- Analysis of new product development, highlighting innovative products which add value for consumers trying to fit a healthy diet into their lifestyle.
- In-depth coverage of the functional food and drinks market in France, Germany, Italy, The Netherlands, Spain, Sweden and the UK.
Report Highlights
- Consumers' access to information will determine their attitude to functional food and drinks. Currently, a wide variety of sources provide consumers with an assortment of information. Industry players will have to take responsibility for educating consumers to ensure that they understand and appreciate the rewards they can reap.
- Consumers are taking a more holistic view of health and looking to diet, exercise and lifestyle to complement medical treatment. This attitude is a golden opportunity for functional food and drinks players. It encourages consumers to trade-up to healthier food and drink in order to achieve their aims.
- Functional food and drinks have the opportunity to move beyond health to offer lifestyle enhancement and performance boosts. By creating products which are more enjoyable and convenient, and by showing the emotional and sensory benefits as well as the medical improvements, functional food and drinks products can become more attractive to people.
Reasons to Purchase
- Attract a wider range of consumers using our unique insights into changing needs.
- Increase the value of your products by producing more highly targeted offerings.
- Keep ahead of the market by understanding how consumer demand will change over the next five years.
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