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Convenience Store Retailing In Shanghai: A Market Analysis
Access Asia Ltd., Feb 2002, Pages: 73
This new report on the development of the convenience stores market in Shanghai deals with the rapid expansion in the number of convenience store chains in China’s leading commercial city. The report features photographic illustrations of leading C-store chain outlets.
This report covers the market for convenience stores (C-stores) in Shanghai Municipality. While C-stores have appeared throughout China’s major urban conurbations, it has been Shanghai that has generated most foreign investment in the sector, fastest growth and, also, where the C-store concept has been most widely accepted as part of the retail mix.
This report does not cover general food shops (guoyingdian), the numerous independently run kiosks in the city (xiaomaibu), state run shops (fushipindian), supermarkets (Chaojishichang) or food departments within department stores (bihuoshangdian) or grocers (zahuodian).
Key Facts
- Convenience store (bian li dian) retailing, or C-stores, have become a major part of Shanghai’s burgeoning retail infrastructure. They began by sprouting up throughout the Puxi districts of central Shanghai and are now expanding throughout the city and its suburbs. They compete with both the smaller supermarkets that have proliferated in Shanghai and the numerous family run kiosks and small general stores (many of which pre-date 1949).
- Local chains have emerged as well as foreign funded groups and expansion has continued into neighbouring Anhui, Jiangsu and Zhejiang provinces. There is currently keen competition to secure prime locations in newly developing areas such as Pudong in Shanghai.
- Most of the chains are 24-hours and sell food and small household items as well as providing film developing, photocopying, newspaper and magazine retailing, telephone services and, in some cases, have ATM facilities.
- C-stores have been accepted very rapidly as part of the Shanghai retail mix and have begun to become crucial testing grounds for new products as they reach primarily the upper mass market in the city.
Core Contents
Overview of Shanghai and the city’s economy and retail infrastructure
- The development of C-Store Retailing in Shanghai
- TOTAL sales for C-stores in Shanghai and C-store sales as a % of total retail sales in shanghai
- Total outlet numbers & outlet numbers by brand
- Forecast trends
- Current issues including the relaxation of joint venture legislation, expanded foreign involvement, chain store development, franchising, bar codes system, shoplifting
Foreign retailer issues
- Marketing activity including consumer profiles, changing film tastes, the economics of screenings, forecast trends and ticket pricing.
- Marketing issues and consumer profile
- SWOT analysis on Shanghai’s C-store sector
- Contacts in government and associations
- Appendices of relevant laws
Company Coverage
- Beijing Wu Mei Shang Cheng Company Ltd. (Wu Mei Jia Lian)
- Daiei (Lawson)
- Dairy Farm International (7-Eleven)
- FamilyMart (Circle K)
- Shanghai Agriculture Industry Commerce Supermarket Co Ltd (Alldays)
- Shanghai Industrial Holdings Ltd (Kedi)
- Shanghai Liang You Economic Development Corporation Ltd. (Liang You)
- Shanghai Lianhua Supermarket Company
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