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Wi-Fi: Players' Strategies and Opportunities
IDATE, Oct 2003, Pages: 75


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This study gives us a chance to put into perspective the growth of a technology that has already won acclaim in the US and in Korea, and, above all, to assess the market’s potential in Europe in light of the strategies currently being deployed by the market's major fixed and mobile players.

What are its prospects as large-scale deployment begins?

Wi-Fi technology: state of affairs, potential and limitations

- A niche technology or a vehicle for greatly expanding existing markets?
- What possibilities do these technologies offer? To what extent do security problems hamper their development?
- Assessment of the offering: Europe, USA, Asia

A strategic challenge for operators:

- Fixed operators: another broadband access technology?
- Mobile operators: what part can Wi-Fi play in GPRS/3G mobile offers?
- DSL operators and ISPs: which marketing strategies?

Local authorities: a credible alternative for filling in broadband coverage holes



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