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European DTT: developments and strategies
Datamonitor, Aug 2004, Pages: 17


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Introduction
This brief outlines the current developments and issues influencing the rollout of DTT services across Western Europe. It analyzes the impact of the collapse of initial DTT services in the UK and Spain and the factors that must be considered to boost demand for DTT services. The brief places particular emphasis on the current situation in Germany, Spain, Italy and France.

Scope
Analyzes the drivers behind DTT services in Europe and the lessons that have been learned from failed DTT launches in the UK and Spain.

Assesses the factors that will impact consumer demand for DTT services across Europe.

Provides an in-depth analysis of the current market situation in Germany, Spain, Italy and France.

Report Highlights
The plans for, and role of, digital terrestrial vary substantially between different markets, as do the challenges in driving uptake.

Despite the difficulties associated with service launches and uptake, the signs are that most of Western Europe will have launched DTT by the end of 2005.

With the exception of the UK the majority of markets have yet to achieve a significant penetration of DTT-enabled households.

Reasons to Purchase
Provides an up to date assessment of the latest situation regarding the rollout of DTT services across Western Europe.




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