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Salon Market 2004 Italy
Diagonal Reports, Jan 2004, Pages: 38
SECTION 1 EXECUTIVE SUMMARY 5
Table 1 The salon market in Italy at a glance 5
Market size and trends 5
Number of leading manufacturers and distributors 5
Number of salons and best performers 5
Currency 5
Date of publication 5
SECTION 2 MANUFACTURERS, BRANDS AND DISTRIBUTORS 6
Table 2 Number of manufacturers and distributors in Italy 6
Table 3 Manufacturers, ranked 6
Table 4 Brands, ranked 6
Small players 7
Own labels 7
Table 5 Distributors ranked 7
SECTION 3 MARKET OVERVIEW 8
Table 6 Salon market size (2002) 8
Market services/products 8
Data conflicts 8
Salon market variations 8
Market drivers 8
Impact of regulatory changes 9
Table 7 Variations in hair and beauty salon OTC retail 9
Table 8 Retail market for beauty and personal care products 9
SECTION 4 THE SALON SECTOR 10
Table 9 The salon sector in Italy – key data 10
The grey market 10
Table 10 Salons (%) distribution by gender of clients 10
Table 11 Salons, distribution by number of employees 10
Table 12 Employment status of workers in salons 10
Sector characteristics 11
Table 13 Salon (%) distribution by size – m2 11
Table 14 Salon turnover and investment per outlet 11
Table 15 Salon market segments (2002) 11
Future of the salon segments 11
Upmarket salons 12
Low-market 12
Table 16 The top 12 chains in Italy 12
Salon chains 12
Prestige salons and celebrity stylists 13
Salon/manufacturer programmes 13
SECTION 5 COMPANY PROFILES/ADDRESSES 14
Profiles manufacturers 14
Table 17 List of multi-outlet salons identified 16
SECTION 6 LIST OF AUTHORITIES 20
Associations 20
Shows and Magazines 21
SECTION 7 IN-SALON BUSINESS 22
In salon business and the salon sample 22
CONSUMER PROFILES 22
Women clients 22
Men clients 22
IN-SALON BUSINESS VARIATIONS 22
Table 18 In-salon variations volume/value 22
Growth drivers in salons 23
IN-SALON BUSINESS – BY CATEGORY 23
Table 19 In-salon business by category (2002) 23
Sample 23
Table 20 Growth categories in sample 23
Hair services 23
Non-hair services and retail 23
IN-SALON BUSINESS - HAIR SERVICES 24
Table 21 In-salon business, hair services ranked 24
High volume and high value services 24
Table 22 Clients’ hair problems/concerns ranked 24
Table 23 Solutions for clients’ hair problems 24
Treatments 24
Table 24 Hair/scalp care rituals in salons 25
The basic ritual 25
Table 25 brands, ranked 25
Table 26, short/medium and long hair 26
Hair lengths 26
Table 27 Styling rituals short and long hair 26
Styling/Blow drying 26
Most used tools and products 26
Least used tools and products 26
Haircutting in upmarket salons and chains 27
Table 28 Styling brands, short and long hair 27
Table 29 Technical hair services (%) 27
Colour trends 27
A counter current? 28
Table 30 Colouring ritual(s) 28
The Colour Book 28
The analysis 28
Table 31 Highlights and all-over colouring 29
Table 32 Colouring techniques 29
Table 33 Highlighting terms described 29
The top techniques 29
Other techniques 30
Table 34 Colouring brands 30
Brands for highlights/all over colouring 30
Table 35 Perming services, ranked 30
Table 36 Perming rituals 31
Table 37 Perming brands 31
IN-SALON BUSINESS – NON-HAIR SERVICES 31
Table 38 Non-hair (spa) services, ranked by category 31
Non-hair services 32
Table 39 Consumption patterns for salon services 32
Facials and cellulite treatments 32
Pricing services 32
IN-SALON BUSINESS – PRODUCT RETAIL 33
Table 40 OTC retail (%) turnover 33
Typical retail client 33
Table 41 Retail sales Italy, ranked by product category 33
Table 42 OTC brands, ranked 34
SAMPLE SALON PRICES 34
Table 43 Average spend in sample salon, per visit 34
Table 44 Prices cut/style and colouring 34
Table 45 Prices non-hair services 35
Table 46 Prices product retail 35
SECTION 8 SAMPLE PROFILES 36
Sample profiles 36
Table 47 Size of sample 36
Table 48 Sample profiles ownership and locations 36
Sample 36
Table 49 Sample profile size (all outlets operated) 36
Sample 36
Table 50 Sample profile size (per outlet) 36
DIAGONAL REPORTS STATEMENT 37
GSP formats 37
Disclaimer 37
Symbols used in tables 37
INDEX OF COMPANY NAMES AND BRANDS 38
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