Games console manufactures are seeking to generate an increased proportion of their revenues from online services.
Scope of this title: - Provides analysis of current players in the video game console market and their respective business strategies. - Addresses key pricing points of the current manufacturers and highlights current online strategies. - Addresses new ways manufacturers are exploiting opportunities to reach consumers. - Outlines current industry activity in the sector as players look to alternative revenue streams.
Highlights of this title: - Consumers are confronted with a plethora of entertainment options and the games sector is hard pressed to remain innovative. Manufacturers are pushing online services to help retain customers and diversify their content offerings. - Next-generation consoles from Microsoft, Nintendo and Sony are all battling for the living room through the creation of dynamic online products. Microsoft currently holds a strong lead with regards to online services although competition is pushing to usurp its position. - All of the major console manufacturers are looking to exploit the long-tail with the promotion of digital distribution models. We consider that the ability to offer comprehensive content portfolio will significantly effect the uptake of next-generation consoles.
Reasons to order your copy: - Understand the current competitive environment facing the video game console market with regards to online services. - Gain insight into each of the current online offerings by the major market players. - Address current and future trends in the online market while establishing recent industry action helping to facilitate this transition.
