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Viewing report
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In-Sights: Digital Set Top Boxes Market in Asia/Pacific
In-Stat/MDR, Dec 2006, Pages: 26
As digital television (DTV) is able to receive superior images, audio quality, and better reception than analog, the digital set top box (STB), which is the standard receiver used by digital TV, has become exciting for both consumers and vendors. Asia/Pacifics digital STB market is expected to grow quickly due to strong market demand from consumers and helpful initiatives from the regions governments.
Our In-Sights: Digital Set Top Boxes Market in Asia/Pacific illustrates the regions current market situations, the standards and middleware used in Asia/Pacific, and also includes results from a customers perception survey.
The 2006 Digital STB Survey involved a total of 1,210 respondents from Australia, China, India, Japan, Singapore, and South Korea. Respondents intention to get STBs, and types of STBs owned at home, major influencers in buying digital STB, TV recording habit, and willingness to pay were all covered in the survey.
We estimate that by 2011, the total annual shipments of all kinds of STB products will be about 87 million units. Developed markets such as Japan, Korea, Singapore, and maybe Hong Kong and Taiwan will see boxes with built-in PVRs driving the market.
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