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Viewing report
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Breaking New Ground: Konka, Changhong, Haier's LCD TV Strategies
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Jan 2007, Pages: 19
Faced with intense competition from both first-tier Chinese LCD TV vendors and international TV brands in China, second-tier Chinese LCD TV makers Konka, Changhong, and Haier have found it difficult to grow their market share in China. As a result, the second-tier vendors have focused on developing their TV IC technology and on expanding their distribution channels. This report will examine Konka, Changhong, and Haier's company background, product developments, as well as pricing and distribution strategies.
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