The 2007 Restaurant & Foodservice Market Research Handbook, now in its 8th edition, will provide you with the most recent statistics and data available. This is the best selling publication of its kind available from any source. The handbook is designed to be a strategic business planning resource for market analysts and executives in all segments of the restaurant and foodservice business. With thorough and in-depth assessment of the restaurant market, this handbook covers such key topics as:
- MARKET OUTLOOK - HEALTHIER DINING - MARKETING AND ADVERTISING - AIMING FOR STRONGER FINANCIAL PERFORMANCE - QUICKSERVICE RESTAURANTS - TAKEOUT & DELIVERY - CASUAL DINING - CONSUMER STRATEGIES - FINE DINING - ETHNIC CUISINE - FAST CASUAL - TRAVEL AND BUSINESS DINING
Based on years of experience, the handbook was developed to be the ultimate resource for strategic planning and business development throughout the various restaurant sectors. This 300-page user-friendly resource also provides:
- analysis of restaurant spending in each state and 338 metropolitan areas - comprehensive analysis of chains in each cuisine segment - profiles of market leaders - over 800 Website links to additional resources
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