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2007 China Media Yearbook & Directory
CMM-I, Feb 2007, Pages: 330
The China Media Yearbook & Directory is the most comprehensive English language Guide for international media executives keeping them up to date on developments in China’s fast changing media industries. It is the essential executive guide featuring in-depth analysis and insight of the Chinese Media industries including TV Policy & Content, AV, Radio, Print, Film New Media and Advertising, latest developments in Chinese media policy & regulations, media trends and business deals as well as proprietary statistics and a comprehensive listing including company profiles for more than 300 major Chinese media organizations of various sectors. (Release: annually 1stquarter of the year)
What’s new in 2007
-Full index with Chinese Media Keywords, company mentions, etc.
-Expanded and updated New Media, TV, Print & Film editorials
-New section focusing on investment into China’s media sectors.
-Extensive broadening and increase of China Media Sector Statistical section
-Increase in all listings data, including newspaper, magazine, advertising and many more.
Content
This 6th edition of the China Media Yearbook & Directory includes over 300 pages covering:
Insight
-In-depth analysis of the Chinese media industry including TV Policy, TV Content, AV, Radio, Print, Film, New Media and Advertising
-The latest developments in Chinese media policy and regulations, media trends and prominent business deals
Statistics
-Chinese media market statistics from leading data providers: Nielsen Media Research, Huicongand CMMR with the top rated TV programs and print publications by adspend, total advertising turnover, sector and region.
Contacts
-The most comprehensive China media business directory including company profiles and media data for more than 300 major Chinese media organizations and companies complete with rate cards and channel data
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