Sizing Up the Local Video Ad Market Figure 1.1: Video Gets Five Percent of Local Online Advertising in 2007 Figure 1.2: Video Ads, Paid Search Dominate Local Web by 2012
Chapter 2
Major Competitors: Newspapers, TV, Cable Figure 2.1: Top 10 Video Sites by Number of Streams Figure 2.2: Do you sell streaming video ads on your TV station’s Web site? Figure 2.3: Monthly Local Video Streams: 13x Increase for WorldNow Since 2003 Figure 2.4: Small-Market Growth Example: +44% in Monthly Streams Figure 2.5: Medium-Market Growth Example: +27% in Streams Figure 2.6: Large-Market Growth Example: +66% in Streams Figure 2.7: Naples Daily News Studio 55 “Vodcast
Chapter 3
Where the Money is: Long-Form Video Figure 3.1: Top 20 Online Advertising Categories for “Locally Owned” Businesses Figure 3.2: Yahoo’s “You Witness News”
