HSDPA and EVDO networks have now been widely deployed globally. As with initial 3G launches these networks are first being used to deliver wireless broadband via data cards- initially targeted at the enterprise. Yet unlike previous technologies, the technologies are providing a user experience which lives up to the marketing. These services are mobilising workers with speedy connection to a VPN, email, applications and the Internet. The two largest drivers for take-up are simple and affordable pricing and ADSL-like speeds. At this stage take-up is strongest in white- collar and SME segments, but we are sceptical about broader take-up in the grey- or blue-collar segment unless current prices fall. In this report, Ovum looks at operator strategies and market trends in the delivery of 3G wireless broadband to laptops.
