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Internet Portals: Broadband Content Strategies
Ovum, Nov 2006, Pages: 26
How powerful a role will the leading Internet portals have in the future control and distribution of content? The question is one that preoccupies many in the content production and distribution industries. Their view of content development, business strategy and the relationships with content owners will shape the broadband content ecosystem, and with it the future positioning and role of other broadband players, including telcos.
This report focuses on four of those players – AOL, Google, MSN and Yahoo! – which have built a global presence beyond their US roots.
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