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Pharmaceutical Sales Training: Turning New Hires into Top Performers
Best Practices LLC, June 2006, Pages: 48
Pharmaceutical Sales Training: Turning New Hires into Top Performers (SM-171) provides a comprehensive look at sales training delivery, content, budgets and trends at leading pharmaceutical companies across the globe. Based on the perspectives of 24 sales training leaders at a diverse group of 19 pharmaceutical, biotechnology and medical device companies, the report provides benchmarks, executive insights and best practices for such key areas as:
-Training content by employment interval
-Budget trends and outsourcing of training
-Training program effectiveness measures
-Projected future content needs
-Budget comparisons for training new reps vs. experienced hires
-Key qualifications of top sales reps
The study also outlines the qualities companies most desire in the new reps they hire. Details on desired qualities in experienced reps hired from other companies are also provided.
Data was collected through surveys and interviews with training vice presidents, managers and directors.
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