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Public Access WLAN Case Studies 2007: Evaluating Global WiFi Hotspot Service and Service Providers
Mind Commerce LLC, March 2007, Pages: 221
The subscription model of public access WLAN is teetering on the brink of disaster - The new WLAN Public Access paradigm is here!! How can public access WiFi hotspot service providers run their business in a manner that is sustainable and optimizes overall business objectives including revenue, differentiation, customer satisfaction, and retention?
With experience covering this market over the last four years and new research with this 2007 report, the author answers these questions and more. This report provides coverage of 43 worldwide public access WLAN service providers, including bankrupt and merged companies, with a comparison and evaluation of global hotspot successes, failures, operator plans and best practices. See which service providers have failed, who has survived, who has thrived and why. See our analysis of their business plans and what we recommend their strategies should now be for growth.
For the last four years, the author has been the definitive source of analysis about the public access WLAN market. This latest research represents a highly valuable and timely analysis, forecasts and recommendations for the public access WiFi 'hot spot' market from a case study perspective. No other report focuses on the existing worldwide hot spot business from the perspective of the hot spot operators themselves.
This report answers important questions:
-What is the growth potential for public access WLAN?
-What is working and what is not working in the hot spot market?
-What are the rational business models for hot spot operation?
-Who are the leading worldwide hot spot operators and why?
-Which hot spot operators will be successful for the long-term and why?
This report provides additional valuable information including:
-Worldwide public WiFi market forecast 2007-2012
-Coverage of advertiser paid WiFi such as Google
-Coverage of municipal WiFi
-Hot spot customers segmentation by usage demands and requirements
-Hot spot usability assessment from the end-users perspective
-Business case analysis for hot spot operation
-Analysis of travel patterns in the US as they apply to hotspot usage
-Case study review, analysis and recommendations for a total of 43 representative hot spot service providers including 15 operators in North America, 12 operators in Europe, and 16 operators in Asia.
Key Findings
-Cellular broadband data will significantly disrupt public access WLAN
-Service providers must find the right mix of revenue sources
-Advertiser paid free Wi-Fi and location Wi-Fi will eventually work together
-Free Wi-Fi model will take 2 to 3 years to fully commercialize
-Muni Wi-Fi will have to overcome many issues including privacy, network -management, ease of use, and adoption rates
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