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Viewing report
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Australia - Broadcasting and Pay TV - Overview and Analysis - 2006
Paul Budde Communication Pty Ltd., Dec 2006, Pages: 22
During the five years from 2001 to 2005, viewing of Free-To-Air (FTA) television fell 11%, while overall TV viewing increased 8.5%, mainly driven by the rise of pay TV. The FTA networks are expected to see intense competition for viewers and advertising in 2006 and beyond, which will impact on their cost margins as they will be forced to put more money into programming and marketing. Despite strong revenue growth in 2005 amongst pay TV providers, it is likely to taper off moving into 2007 as there is unlikely to be sufficient growth in new subscribers to fuel further growth. However, from 2006/2007 onwards, the cost structure of the industry will become more sustainable and the industry will become more profitable. This report provides key statistics and analyses in the areas of FTA television, pay TV and radio.
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