Synopsis Most of the media companies have a vested interest in protecting their traditional businesses. Over the last 50 years they have been able to obtain certain political advantages that have allowed them to carve our monopolistic markets. The new digital media are undermining their privileges and their grip on their monopolies. Forced by these changes they are now all jockeying for a position in the new Internet economy. Key industries covered in this report include TV and radio broadcasting, newspaper publishers, film and video industries. The industry has turned the corner and is now well and truly underway to also dominate the digital media market, launching events using their traditional media and supplementing them through new media activities. However, they will increasingly receive more competition from overseas media companies as well as from the emerging broadband based media companies (blogs, social media and the Internet in general).
