Many convenience products are experiencing high growth rates but it is important that forecourt retailers understand which they should include in their limited shop space. Based on our consumer products database, customer research and interviews with forecourt retailers across Europe, this brief identifies the fastest growing product markets.
Scope of this title: A quantitative analysis of the forecast growth rates for product and category markets across Europe to identify those which are expanding most quickly An assessment of the shop products which forecourt retailers have identified as being most profitable and insight into their new product investment areas. An understanding of the key consumer trends impacting demand for more innovative convenience products in the forecourt shop.
Highlights of this title: European forecourt retailers believe that soft drinks and chilled snacks will be the most important to forecourt shop sales and profitability over the next two years. Most retailers are consistent in their views with BP emerging as a notable exception. Increased on-the-move consumption supports demand for healthier meals and snacks within dairy foods, chilled foods and soft drinks markets. Meals eaten on-the-move in Europe are set to grow by 2.4% over the 2005-2010 period, whilst on-the-move dinners are set to increase by 8.2% as consumers miss meals at home. Selected categories within the dairy food, soft drinks and chilled food product markets are forecast to grow at rates in excess of 4% to 2010. The growth prospects for these categories reflect consumers demands for healthier and convenient food and drinks.
Reasons to order your copy: Quantify new customer demand for different products in the forecourt shop and inform corporate sales targets for specific categories. Uncover the products that are most profitable to European forecourt retailers and discover the main product investment areas of major oil companies. Understand the key convenience trends fostering consumer demand for new products and ensure shop marketing and promotions is aligned with them.
