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Understanding end-user adoption of mobility technologies (Customer Focus)
Datamonitor, April 2008, Pages: 19


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Introduction

This brief analyses results from a survey of 800 IT decision-makers in Western Europe and North America regarding their current deployment of mobility solutions and upcoming investment plans. It provides a view of how the penetration of mobility technologies is set to change over the next two years, analyzing variations by technology, geography and vertical market.

Scope

Analyses the current uptake of mobility technologies and forthcoming plans for investment in Western Europe and North America. Provides an overview of solution penetration by geography, vertical market and enterprise sizeband. Assesses outsourcing trends and channel-to-market preferences for buying mobility by geography. Looks at influential positions within enterprises for making mobility investment decisions and enterprises opinions on mobility market leaders.

Highlights

Our Technology Trends survey of 800 IT managers reveals that enterprises have been relatively slow in the uptake of mobility technologies in comparison with other core enterprise technologies. However penetration is set to increase as enterprises realise the benefits of mobility solutions and invest accordingly. Nordic enterprises currently have the highest penetration of mobility solutions with 74% having currently deployed some form of mobility technology. we are not surprised by this result given the Nordics propensity to invest in the latest technologies and the high degree of local expertise in mobility technology. Both HP and IBM are viewed as leaders in mobility solutions having been selected by 70% of those surveyed. This stems in large part from their services capabilities; they both have a breadth of expertise and offer a range of packaged solutions.

Reasons to Purchase

Understand significant trends in the mobility technology market in order to plan your go-to-market strategy. Identify the geographies and vertical markets planning the most investments in mobility over the next two years. Discover how enterprises in different geographical markets prefer to buy mobility solutions and appreciate significant trends in mobility management.



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