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Low and Light Food and Drinks - International Trends and Developments in Weight Control
Leatherhead Food International, Feb 2004, Pages: 260


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In recent years, the emphasis in the health arena of the international food and drinks market has primarily been focused on functional foods and products with active added ingredients. As a result, there has tended to be somewhat lower levels of innovation in the low-fat and low-calorie foods markets than were seen in the 1990s.

However, more recently, with growing obesity levels causing concern around the world, interest in low and light foods has been renewed. At the same time, the growing popularity of alternative dieting methods, including the well-known Atkins diet, has raised further issues regarding weight control and health. In light of all these issues, we have published a new report looking at the reduced-fat and calorie foods market around the world and assessing future directions for the weight control category as a whole.

This report presents background information on obesity, popular diets, and UK consumer attitudes to weight control before turning, in more detail, to the international markets low-fat, low-calorie and, now, low-carb foods.

The report features:
- Market sizes and trends in the low-fat and low-calorie sectors
- Discussion of future directions, including assessment of low-carb potential
- Original UK consumer research
- Informed analysis of market drivers, including obesity levels and dieting issues
- Summary of key companies and brands in the retail market

Key Features of this report
- Identifies key factors driving demand for low and light foods
- Analyses current and future trends in this USD61bn+ market
- Highlights key growth sectors
- Identifies the major companies and brands operating in this huge market
- Discusses the way forward for low and light foods, forecast to reach USD75bn by 2008.

Helping you to:
- Understand consumer motivations and attitudes
- Target the sectors and countries with best prospects for expansion
- Pinpoint sectors where greatest opportunities exist
- Monitor current or potential competitors in the market
- Gauge the future potential of this market and ascertain the best ways to reach tomorrow’s consumers




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