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IMS/NGN Consumer Buying Decisions
In-Stat/MDR, Feb 2007, Pages: 41
Most market research quantifies consumer interest in technology. But it does not identify buyers. This report represents a quest to better understand consumer buying decisions for next-generation IMS/NGN products and services. Primary research data documents the buying criteria for US broadband households, including technology adoption, lifestyles, attitudes, and motivations. It reveals a buying decision process that can be used to more accurately assess the market potential for any new technology product or service.
This report builds on previously published research that categorizes broadband households into six segments, each with distinct characteristics. The research provides insight into attracting the highly sought-after leading-edge, and early technology adopters. It confirms much commonality across all segments of households, as well as identifies the unique qualities of specific household types. Finally, the market for selected IMS-enabling technologies and stand-alone applications are analyzed through the lens of the consumer buying decision process.
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