Taste continues to be seen as the number one driving force behind any product purchase, whilst fat content and calorie concerns are losing out to specific health benefits.
The report examines global issues such as obesity and diabetes, justifying the ever-expanding need for low and light products.
The two dedicated chapters to 'alternative sweeteners' and 'low fat alternatives' will provide you with all the benefits and downsides for these two important ingredients.
The report will equip you with all the current information necessary to research, develop and market low and light food and drinks, enabling you to make timely and progressive management decisions.
