15% of US and 9% of European Buyers have abandoned certain websites and no longer use them. Although reasons vary, in Europe poor customer service and late arrival of goods have been the main reasons. Retailers and manufactures of food and drinks products must understand the every changing requirements of the online consumer, in order to formulate successful, long-term eCommerce strategies and gain ground over their competition. The Future of Food and Drinks on the Internet: Targeting online and offline consumers will allow you to identify and understand your consumers' Internet motivations and sensitivities and discover which types of customer relationship management channels consumers prefer to use. The report will provide you with effective customer acquisition and retention strategies essential for long-term success.
