48% of people in Western Europe and 73% of people in the US, have access to the internet. Of those with home access, 6% in Europe and 14% in the US, have ordered and bought products or services online. Retailers and manufacturers of personal care products must understand the ever-changing requirements of the online personal care buyer and information seeker, in order to formulate successful, long-term eCommerce strategies and gain ground over their competition. Online Personal Care: Targeting online browsers and increasing customer loyalty will allow you to understand and identify evolving trends and drivers that define today's online personal care consumer. Supported with an exclusive survey of over 7,500 consumers (forming a statistically representative sample of the adult population in each country) the report will provide you with effective customer acquisition and retention strategies, that are essential for long term success.
