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Advertising: Global Industry Guide
Datamonitor, Feb 2009, Pages: 271
The Advertising: Global Industry Guide is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industrys prospects, competitive landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
The global advertising market grew by 2.4% in 2007 to reach a value of $82.3 billion.
In 2012, the global advertising market is forecast to have a value of $106.7 billion, an increase of 29.7% since 2007.
Food, beverage and personal/health care generate 23.6% of the global advertising markets value.
Americas accounts for 49.8% of the global advertising markets value.
WPP Group plc generates 6.9% of the global advertising markets value.
TV and cinema form the dominant distribution channel in the global advertising market, accounting for 43.9% of the markets value.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2007 annual average exchange rates.
For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe.
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