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Viewing report
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Retailing in Hungary
Euromonitor International, April 2009, Pages: 144
Retailing in Hungary
Euromonitor International
April 2009
List of Contents and Tables
Executive Summary
Ray of Light in Purchasing Power
Big Chains Eat Small Individuals
Private Label Threatens Brands
Up and Down the Country
Growing Up Internet Generation
Key Trends and Developments
Recovery of the Hungarian Economy
Dynamic Growth of Supermarkets
Private Label Boom
New Legislation for Internet and Homeshopping
Commencement of Digital Retailing
Market Indicators
Table 1 Employment in Retailing 2003-2008
Market Data
Table 2 Sales in Retailing by Sector: Value 2003-2008
Table 3 Sales in Retailing by Sector: % Value Growth 2003-2008
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2008
Table 5 Sales in Store-Based Retailing by Sector: Value 2003-2008
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2003-2008
Table 7 Sales in Non-store Retailing by Sector: Value 2003-2008
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2003-2008
Table 9 Retailing Company Shares: % Value 2004-2008
Table 10 Grocery Retailers Company Shares: % Value 2004-2008
Table 11 Grocery Retailers Brand Shares: % Value 2005-2008
Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2008
Table 13 Non-Grocery Retailers Brand Shares: % Value 2005-2008
Table 14 Non-store Retailing Company Shares: % Value 2004-2008
Table 15 Non-store Retailing Brand Shares: % Value 2005-2008
Table 16 Forecast Sales in Retailing by Sector: Value 2008-2013
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2008-2013
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2008-2013
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2008-2013
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2008-2013
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2008-2013
Appendix
Operating Environment
Cash and Carry/warehouse Clubs
Definitions
Summary 1 Research Sources
Aldi Magyarország Élelmiszeripari Kereskedelmi Bt
Strategic Direction
Key Facts
Summary 2 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Key Facts
Summary 3 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Operational Indicators
Company Background
Chart 1 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Siófok, Hungary
Chart 2 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Siófok, Hungary
Private Label
Summary 4 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Private Label Portfolio
Competitive Positioning
Summary 5 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Competitive Position 2008
Auchan Magyarország Kft
Strategic Direction
Key Facts
Summary 6 Auchan Magyarország Kft: Key Facts
Summary 7 Auchan Magyarország Kft: Operational Indicators
Company Background
Chart 3 Auchan Magyarország Kft: Dunakeszi, Hungary
Chart 4 Auchan Magyarország Kft: Dunakeszi, Hungary
Private Label
Competitive Positioning
Summary 8 Auchan Magyarország Kft: Competitive Position 2008
Avon Cosmetics Hungary Kft
Strategic Direction
Key Facts
Summary 9 Avon Cosmetics Hungary Kft: Key Facts
Summary 10 Avon Cosmetics Hungary Kft: Operational Indicators
Company Background
Competitive Positioning
Summary 11 Avon Cosmetics Hungary Kft: Competitive Position 2008
Cba Kereskedelmi Kft
Strategic Direction
Key Facts
Summary 12 CBA Kereskedelmi Kft: Key Facts
Summary 13 CBA Kereskedelmi Kft: Operational Indicators
Company Background
Chart 5 CBA Kereskedelmi Kft: CBA convenience store, Budapest, Hungary
Chart 6 CBA Kereskedelmi Kft: Cél convenience store, Budapest, Hungary
Private Label
Summary 14 CBA Kereskedelmi Kft: Private Label Portfolio
Competitive Positioning
Summary 15 CBA Kereskedelmi Kft: Competitive Position 2008
Coop Hungary Rt
Strategic Direction
Key Facts
Summary 16 Coop Hungary Rt: Key Facts
Summary 17 Coop Hungary Rt: Operational Indicators
Company Background
Chart 7 Coop Hungary Rt: Coop supermarket, Jászberény, Hungary
Chart 8 Coop Hungary Rt: Convenience Store, Budapest, Hungary
Private Label
Summary 18 Coop Hungary Rt: Private Label Portfolio
Competitive Positioning
Summary 19 Coop Hungary Rt: Competitive Position 2008
Cora Magyar Hipermarket Kereskedelmi Kft
Strategic Direction
Key Facts
Summary 20 Cora Magyar Hipermarket Kereskedelmi Kft: Key Facts
Summary 21 Cora Magyar Hipermarket Kereskedelmi Kft: Operational Indicators
Company Background
Chart 9 Cora Magyar Hipermarket Kereskedelmi Kft: Cora hypermarket, Fót, Hungary
Chart 10 Cora Magyar Hipermarket Kereskedelmi Kft: Cora hypermarket, Fót, Hungary
Private Label
Summary 22 Cora Magyar Hipermarket Kereskedelmi Kft: Private Label Portfolio
Competitive Positioning
Summary 23 Cora Magyar Hipermarket Kereskedelmi Kft: Competitive Position 2008
Csemege-match Rt
Strategic Direction
Key Facts
Summary 24 Csemege-Match Rt: Key Facts
Summary 25 Csemege-Match Rt: Operational Indicators
Company Background
Chart 11 Csemege-Match Rt: West-end shopping mall, Budapest, Hungary
Chart 12 Csemege-Match Rt: Budapest, Hungary
Private Label
Summary 26 Csemege-Match Rt: Private Label Portfolio
Competitive Positioning
Summary 27 Csemege-Match Rt: Competitive Position 2008
Dm Drogeriemarkt Kft
Strategic Direction
Key Facts
Summary 28 DM Drogeriemarkt Kft: Key Facts
Summary 29 DM Drogeriemarkt Kft: Operational Indicators
Company Background
Chart 13 DM Drogeriemarkt Kft: Budapest, Hungary
Chart 14 DM Drogeriemarkt Kft: Budapest, Hungary
Private Label
Summary 30 DM Drogeriemarkt Kft: Private Label Portfolio
Competitive Positioning
Summary 31 DM Drogeriemarkt Kft: Competitive Position 2008
Lidl Magyarorszag Kereskedelmi Bt
Strategic Direction
Key Facts
Summary 32 Lidl Magyarorszag Kereskedelmi Bt: Key Facts
Summary 33 Lidl Magyarorszag Kereskedelmi Bt: Operational Indicators
Company Background
Chart 15 Lidl Magyarorszag Kereskedelmi Bt: Budapest, Hungary
Chart 16 Lidl Magyarorszag Kereskedelmi Bt: Budapest, Hungary
Private Label
Summary 34 Lidl Magyarorszag Kereskedelmi Bt: Private Label Portfolio
Competitive Positioning
Summary 35 Lidl Magyarorszag Kereskedelmi Bt: Competitive Position 2008
Otto Katalógusáruház Kft
Strategic Direction
Key Facts
Summary 36 Otto Katalógusáruház Kft: Key Facts
Summary 37 Otto Katalógusáruház Kft: Operational Indicators
Company Background
Competitive Positioning
Summary 38 Otto Katalógusáruház Kft: Competitive Position 2008
Penny Market Kft
Strategic Direction
Key Facts
Summary 39 Penny Market Kft: Key Facts
Summary 40 Penny Market Kft: Operational Indicators
Company Background
Chart 17 Penny Market Kft: Gyöngyös, Hungary
Chart 18 Penny Market Kft: Gyöngyös, Hungary
Private Label
Summary 41 Penny Market Kft: Private Label Portfolio
Competitive Positioning
Summary 42 Penny Market Kft: Competitive Position 2008
Reál Hungária Kft
Strategic Direction
Key Facts
Summary 43 Reál Hungária Kft: Key Facts
Summary 44 Reál Hungária Kft: Operational Indicators
Company Background
Chart 19 Reál Hungária Élelmiszer Kft: Reál Pont, Budapest, Hungary
Chart 20 Reál Hungária Kft: Reál Élelmiszer, Budapest, Hungary
Private Label
Summary 45 Real Hungária Kft: Private Label Portfolio
Competitive Positioning
Summary 46 Real Hungária Kft: Competitive Position 2008
Spar Magyarország Kereskedelmi Kft
Strategic Direction
Key Facts
Summary 47 Spar Magyarország Kereskedelmi Kft: Key Facts
Summary 48 Spar Magyarország Kereskedelmi Kft: Operational Indicators
Company Background
Chart 21 Spar Magyarország Kereskedelmi Kft: supermarket, Budapest, Hungary
Chart 22 Spar Magyarország Kereskedelmi Kft: hypermarket, Budapest, Árkád
Chart 23 Spar Magyarország Kereskedelmi Kft: Budapest, Skála Metro
Private Label
Summary 49 Spar Magyarország Kereskedelmi Kft: Private Label Portfolio
Competitive Positioning
Summary 50 Spar Magyarország Kereskedelmi Kft: Competitive Position 2008
Starkl Kert Kft
Strategic Direction
Key Facts
Summary 51 Starkl Kert Kft: Key Facts
Summary 52 Starkl Kert Kft: Operational Indicators
Company Background
Competitive Positioning
Summary 53 Starkl Kert Kft: Competitive Position 2008
Tesco-global Áruházak Kft
Strategic Direction
Key Facts
Summary 54 Tesco-Globál Áruházak Kft: Key Facts
Summary 55 Tesco-Globál Áruházak Kft: Operational Indicators
Company Background
Chart 24 Tesco-Globál Áruházak Kft: Tesco hypermarket, Budapest
Chart 25 Tesco-Globál Áruházak Kft: S-Market, Budapest
Private Label
Summary 56 Tesco-Globál Áruházak Kft: Private Label Portfolio
Competitive Positioning
Summary 57 Tesco-Globál Áruházak Kft: Competitive Position 2008
Overview
Sector Data
Table 22 Hypermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 23 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 24 Hypermarkets Company Shares by Value 2004-2008
Table 25 Hypermarkets Brand Shares by Value 2005-2008
Table 26 Hypermarkets Brand Shares by Outlets 2005-2008
Table 27 Hypermarkets Brand Shares by Selling Space 2005-2008
Table 28 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 29 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Data
Table 30 Supermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 31 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 32 Supermarkets Company Shares by Value 2004-2008
Table 33 Supermarkets Brand Shares by Value 2005-2008
Table 34 Supermarkets Brand Shares by Outlets 2005-2008
Table 35 Supermarkets Brand Shares by Selling Space 2005-2008
Table 36 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 37 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 26 Discounters: New ALDI in Siófok
Chart 27 Discounters: Inside ALDI in Siófok
Sector Data
Table 38 Discounters: Value Sales, Outlets and Selling Space 2003-2008
Table 39 Discounters: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 40 Discounters Company Shares by Value 2004-2008
Table 41 Discounters Brand Shares by Value 2005-2008
Table 42 Discounters Brand Shares by Outlets 2005-2008
Table 43 Discounters Brand Shares by Selling Space 2005-2008
Table 44 Discounters Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 45 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Formats
Chart 28 Convenience Stores: Tesco Express at Pagony street, Budapest
Chart 29 Convenience Stores: Reál Élelmiszer in Budapest
Sector Data
Table 46 Convenience Stores: Value Sales, Outlets and Selling Space 2003-2008
Table 47 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 48 Convenience Stores Company Shares by Value 2004-2008
Table 49 Convenience Stores Brand Shares by Value 2005-2008
Table 50 Convenience Stores Brand Shares by Outlets 2005-2008
Table 51 Convenience Stores Brand Shares by Selling Space 2005-2008
Table 52 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 53 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Data
Table 54 Forecourt Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 55 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 56 Forecourt Retailers Company Shares by Value 2004-2008
Table 57 Forecourt Retailers Brand Shares by Value 2005-2008
Table 58 Forecourt Retailers Brand Shares by Outlets 2005-2008
Table 59 Forecourt Retailers Brand Shares by Selling Space 2005-2008
Table 60 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 61 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 30 Mixed Retailers: Luxus Department Store in Budapest
Chart 31 Mixed Retailers: HUF100 Store in Siófok
Sector Data
Table 62 Mixed Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 63 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 64 Mixed Retailers Company Shares by Value 2004-2008
Table 65 Mixed Retailers Brand Shares by Value 2005-2008
Table 66 Mixed Retailers Brand Shares by Outlets 2005-2008
Table 67 Mixed Retailers Brand Shares by Selling Space 2005-2008
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 32 Health and Beauty Specialist Retailers: Drogeriemarkt in Siófok with the slogan, I feel appreciated here
Chart 33 Health and Beauty Specialist Retailers: Rossmann in West End shopping mall, Budapest, Hungary
Sector Data
Table 70 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 71 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 72 Health and Beauty Retailers Company Shares by Value 2004-2008
Table 73 Health and Beauty Retailers Brand Shares by Value 2005-2008
Table 74 Health and Beauty Retailers Brand Shares by Outlets 2005-2008
Table 75 Health and Beauty Retailers Brand Shares by Selling Space 2005-2008
Table 76 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 77 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Formats
Chart 34 Clothing and footwear specialist: Takko, Strip Mall in Siófok
Sector Data
Table 78 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 79 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 80 Clothing and Footwear Retailers Company Shares by Value 2004-2008
Table 81 Clothing and Footwear Retailers Brand Shares by Value 2005-2008
Table 82 Clothing and Footwear Retailers Brand Shares by Outlets 2005-2008
Table 83 Clothing and Footwear Retailers Brand Shares by Selling Space 2005-2008
Table 84 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 85 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Formats
Chart 36 Furniture and furnishings stores: Jysk, Buy-Way, Dunakeszi, Hungary
Sector Data
Table 86 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2003-2008
Table 87 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 88 Furniture and Furnishings Stores Company Shares by Value 2004-2008
Table 89 Furniture and Furnishings Stores Brand Shares by Value 2005-2008
Table 90 Furniture and Furnishings Stores Brand Shares by Outlets 2005-2008
Table 91 Furniture and Furnishings Stores Brand Shares by Selling Space 2005-2008
Table 92 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 93 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Formats
Chart 37 DIY, Home Improvement and Garden Centres: Bauhaus in Szigetszentmiklós
Sector Data
Table 94 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2003-2008
Table 95 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 96 DIY, Home Improvement and Garden Centres Company Shares by Value 2004-2008
Table 97 DIY, Home Improvement and Garden Centres Brand Shares by Value 2005-2008
Table 98 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2005-2008
Table 99 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2005-2008
Table 100 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 101 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Formats
Chart 38 Electronics and appliance specialist retailers: Elektro Pont at Siófok
Chart 39 Electronics and appliance specialist retailers: Euronics, Buy-Way, Dunakeszi, Hungary
Sector Data
Table 102 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 103 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 104 Electronics and Appliance Specialist Retailers Company Shares by Value 2004-2008
Table 105 Electronics and Appliance Specialist Retailers Brand Shares by Value 2005-2008
Table 106 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2005-2008
Table 107 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 108 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 109 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Formats
Chart 40 Leisure and personal goods specialist retailers: Libri Rt, West End shopping centre, Budapest, Hungary
Chart 41 Leisure and personal goods specialist retailers: Decathlon, Dunakeszi, Hungary
Sector Data
Table 110 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 111 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 112 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2004-2008
Table 113 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2005-2008
Table 114 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2005-2008
Table 115 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 116 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 117 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 42 Vending: Friesland Rt, Turó Rudi vending machine
Chart 43 Vending: Dreher Beer, Balatonboglár, Tesco petrol station
Sector Data
Table 118 Vending: Value 2003-2008
Table 119 Vending: % Value Growth 2003-2008
Table 120 Vending Company Shares by Value 2004-2008
Table 121 Vending Brand Shares by Value 2005-2008
Table 122 Vending Forecasts: Value 2008-2013
Table 123 Vending Forecasts: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 124 Homeshopping: Value 2003-2008
Table 125 Homeshopping: % Value Growth 2003-2008
Table 126 Homeshopping Company Shares by Value 2004-2008
Table 127 Homeshopping Brand Shares by Value 2005-2008
Table 128 Homeshopping Forecasts: Value 2008-2013
Table 129 Homeshopping Forecasts: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 44 Internet Retailing: http://www.rs.hu/(furniture sales through the internet)
Chart 45 Internet Retailing: https://www.groby.hu/
Sector Data
Table 130 Internet Retailing: Value 2003-2008
Table 131 Internet Retailing: % Value Growth 2003-2008
Table 132 Internet Retailing Company Shares by Value 2004-2008
Table 133 Internet Retailing Brand Shares by Value 2005-2008
Table 134 Internet Retailing Forecasts: Value 2008-2013
Table 135 Internet Retailing Forecasts: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 136 Direct Selling: Value 2003-2008
Table 137 Direct Selling: % Value Growth 2003-2008
Table 138 Direct Selling Company Shares by Value 2004-2008
Table 139 Direct Selling Brand Shares by Value 2005-2008
Table 140 Direct Selling Forecasts: Value 2008-2013
Table 141 Direct Selling Forecasts: % Value Growth 2008-2013
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