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Viewing report
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HDTV Content Development in Asia: The Achievable Dream
In-Stat/MDR, March 2007, Pages: 60
With superior video and audio quality when compared to standard definition TV broadcasting, HDTV content is being marketed as premium content that has the potential to boost incremental monthly revenues for cable and satellite operators, as well as provide terrestrial TV broadcasters with a new weapon in the fight against pay-TV services in Asia/Pacific. Over 9.9 million TV households in five Asia/Pacific countries—Australia, China, Japan, South Korea, and Singapore—received and watched HDTV programming by the end of 2006.
HDTV content availability remains limited in the region, but has great potential in the coming five years.
In-depth analysis about the content production process, the technology readiness, and the development status for each of the markets is covered in the report, with forecasts about the HDTV set shipment and average sales price, service subscribers, numbers of hours broadcasted, and subscription revenues. We forecast that the total consumer revenue from HDTV content being broadcasted in Asia/Pacific will reach US$8.06 billon by 2012, with a CAGR of 16.7% from 2006 to 2012.
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