It is still far from a tailspin, but the US online travel industry is undergoing a revolution that is redefining the rules of engagement between travel firms and their customers. Internet-savvy consumers are exploiting powerful online resources to find new travel products and pricing options.
The US Online Travel report analyzes the progress of this still growing, but slowing, bellwether Internet sector.
The good news: eMarketer estimates that online consumer travel sales hit $79 billion in 2006 and will grow at a 17% annual rate before reaching $146 billion in 2010. While that is respectable growth, it falls short of the 28% annual growth rate posted from 2002 to 2006.
The bad news: A tighter market will exacerbate the fierce competition between online travel agencies and travel suppliers in an already commoditized market.
Key questions the 'US Online Travel' report answers:
- How large is the US online travel market and how fast is it growing? - How do consumers use the Internet to plan and book travel? - What are the competitive challenges facing the different types of online travel distributors? - What is the impact of online communities on the travel planning process? - And many others...
eMarketer Reports On-Target and Up-to-Date
The US Online Travel report aggregates the latest data from a wide range of marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions.
Sources:
Accenture American Customer Satisfaction Index (ACSI) Bureau of Transportation Statistics Burst Media Compete, Inc. comScore Media Metrix comScore Networks Inc. DoubleClick Economist Intelligence Unit eMarketer eVoc Insights, LLC ForeSee Results Forrester Research Hitwise Hospitality eBusiness Strategies Inc. J.D. Power and Associates Keynote Systems Market Metrix morefocus Nielsen//NetRatings AdRelevance PhoCusWright Inc. ROI Council Smith Travel Research Travel Industry Association of America (TIA) Travelfocused.com
