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Viewing report
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Streaming Media Growth and Content Category Share: 2006 - 2010
AccuStream iMedia Research, March 2007
Streaming video once again turned in a substantial growth year in 2006, driven by an expanding library of high production value content from major networks and channels, broadband extensions of general entertainment and information network content and driven up by the appetite for streaming audio and video content by an increasingly savvy group of broadband users.
This research report provides detailed analysis of video streams delivered by major brands as well as independent destinations.
An entire section of the report is dedicated to Internet music radio, and analyzes usage from 2001 through 2006, with total listening hours provided by site, network, aggregator and service. The entire market grew by 17.9% in '06.
Key Findings:
- Video streams served increased 38.8% in 2006 to 24.92 billion across all entertainment and media sites, including free (ad-supported) and subscription service streams; this does not include the User Generated Video segment
- Broadband streams (100 Kbps and above) made up an estimated 88.5% of total streams served in 2006
- Narrowband video streams made up 11.5% of total streams served, compared to 15.1% in 2005 (a percentage total share decline of 23.8%)
- Broadband streams per unique user per month viewed on primarily broadband-centric sites such as AtomFilms.com, BravoTV.com, Feedroom, IFILM.com, MSN Video, MTV Overdrive, Yahoo Music, StupidVideos.com, WWE.com and others declined by 10.9% in 2006 to 10.6 views per month per unique user per month
- Music videos once again commanded the largest share of streaming video usage online in 2006, capturing 35.5% of total views
- News and information captured a 23.6% share
- This figure includes individual song plays not directly associated with a programmed station, but does not include downloads
- The corresponding figure was 3.2 billion listening hours in 2005
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