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Marketing 2007: First Quarter Budgets Tumble
Blackfriars Communications, Inc., March 2007, Pages: 20
The Q1 2007 Analysis Of US Corporate Marketing Budgets, Attitudes, and Spending is available now.
This 20-page report containing 19 figures and tables analyzes the results of our February 2007 survey of 100 senior business executives regarding marketing budgets, attitudes, and spending.
It presents breakdowns of the dollars actually spent in Q4 2006, averages of budget changes for 2007, averages and breakdowns of Q1 2007 budgets, executive quotes and gauges of marketing attitudes, and data about how measurement continues to affect corporate spending and attitudes.
It also analyzes differences in marketing spending between business to business (B2B) and business-to-consumer (B2C) organizations and provides projections of overall 2006 marketing budgets.
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