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Mobile Operator Strategies for Fixed Broadband
Analysys Mason Group, Feb 2007
'Mobile operators are currently struggling to grow voice ARPU, and non-voice ARPU remains stubbornly low for many. Fixed broadband services represent a new source of revenue growth and a means of reducing churn. Mobile operators just need to find the best way of delivering such services.'
Dr Mark Heath, Analysys Associate
With mobile penetration reaching saturation, mobile operators need to find ways to grow ARPU in order to maintain overall revenue growth. However, mobile operators are finding it difficult to maintain voice ARPU and few have managed to achieve significant increases in non-voice revenue. Fixed broadband services could be a means of growing revenue, while also bringing in other benefits. A number of mobile operators have already launched fixed broadband services, or have signalled their intention to do so – but this is a big step. Most operators still need to answer important questions about whether they should offer such services and, if so, how they should be implemented.
Mobile Operator Strategies for Fixed Broadband answers your key questions:
Do mobile operators really need to offer fixed broadband services, and why? What are the benefits?
What are the practical technology options available to a mobile operator wishing to deliver fixed broadband access, and which is the most appropriate in the short-term? The report evaluates cellular (HSPA and 3G LTE), WiMAX, DSL and cable technologies.
Given that DSL services can be implemented in different ways, for example through resale, bitstream access and LLUB, what should mobile operators do? How do the economics of the different options stack up?
What other factors must mobile operators consider in order to implement a successful fixed broadband service?
Who should read this report:
Mobile network operators: senior executives, technology strategists and product managers, in order to evaluate the importance of fixed broadband services, to identify the technical options and their commercial characteristics (and learn how to evaluate them) and to assess the service requirements.
Incumbent and alternative fixed network operators: senior executives and wholesale product managers, in order to understand the competitive threat from mobile operators and also to assess the opportunities to sell wholesale services to mobile operators to enable them to deliver broadband services to the mass market.
Regulators: senior executives, in order to understand the likely actions and requirements of mobile operators in the fixed broadband market.
Equipment vendors: product managers, in order to understand mobile operator’s requirements for products and services to deliver broadband (or converged) services to the mass market.
Financial analysts and investors: in order to understand the financial implications of mobile operators offering fixed broadband services.
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