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Opportunities and Pitfalls in the Mobile Broadcast TV Market, 2006 - 2012 (Review Report)
Datamonitor, March 2007, Pages: 100
This brief addresses the adoption of mobile broadcast TV in North America, Europe and Asia-Pac. We consider that there will be notable opportunities in the sector, despite the fact that the initial hype of subscriber growth might not be met.
Scope of this title:
Outlines key trends in the mobile broadcast TV sector including recent launches, trails and dynamics that are affecting the adoption of the service. Highlights different mobile broadcast TV business models, service flows and revenue streams including broadcast led, MNO led and wholesale approaches. Outlines benefits and challenges with each different bearer technology including DVB-H, MediaFLO, DAB-IP and DMB-T. Outlines mobile broadcast TV subscription growth from 2006 - 2012 in 22 countries across Europe, North America and Asia-Pac.
Highlights of this title:
We consider that there are significant barriers for mass adoption for mobile broadcast TV and that addressing these issues will be fundamental for the growth of the service. Barriers include spectrum allocation, device functionality and competition from alternative entertainment sources. Broadcast video content will have to adapt to the mobile environment. These changes will be driven by both user consumption habits and the functionality of the handsets themselves. We consider that the repurposing of content will be essential in adding value to services and further promoting mass adoption. We predict at the end of 2006 there were around 4.4 million mobile broadcast TV subscribers. This subscriber base is forecasted to grow to c65.6 million in 2010 and c155.6 million by 2012 with a CAGR of 66.2%.
Reasons to order your copy:
Gain insight into key challenges facing the widespread implementation and adoption for mobile broadcast TV services. Understand different bearer technologies and the challenges and benefits with each including power consumption and spectrum capacity demands. Access forecasts for service uptake and revenue potential in both mature and developing markets.
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