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The Mobile Broadcast TV Value Chain: Potential Opportunities Across the Board (Strategy Focus)
Datamonitor, March 2007, Pages: 14
As more mobile broadcast TV services begin to go live, it is increasingly important for players in the sector to understand the different value chains in order to advantage from service deployment. This brief provides an overview of motivations and strategies of mobile operators and content producers as well as outlining different service and revenue flows for mobile broadcast TV business models.
Scope of this title:
Outlines content producers strategies for investing in mobile broadcast TV services. Addresses key motivations for mobile network operators (MNOs) to add mobile broadcast TV services to their product portfolio. Highlights different mobile broadcast TV business models, service flows and revenue streams including broadcast led, MNO led and wholesale approaches.
Highlights of this title:
Content producers are looking to ensure that their content is available through as many distribution channels as possible including mobile broadcast television in order to add value to their content network. We consider this to be a primary motivation for content producers to invest in the service. Broadcast video content will have to adapt to the mobile environment. These changes will be driven by both user consumption habits and the functionality of the handsets themselves. We consider that the repurposing of content will be essential in adding value to services and further promoting mass adoption. Advertising is the quintessential revenue generator for broadcasting and media space. Ad insertion into linear television and product placement are tried and tested business models that we believe has strong potential in the future of mobile broadcast TV.
Reasons to order your copy:
Understand key motivators for both content producers and mobile network operators for implementing a mobile broadcast TV service. Recognize evolving mobile television consumption habits including evolving prime-times and usage locations. Gain insight into key business models for the service including subscription services and the potential for advertising in the future.
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