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Targeting Women in Private Banking 2007
Datamonitor, March 2007, Pages: 29
Assesses the best ways in which to attract more women into the private banking customer base, and to attract more women as Relationship Managers.
Scope of this title:
Analysis into the reasons behind the growth of women both as private bankers and as private banking clients. Assesses the nature of the relationship between private banks and their female customers. Offers opinions and information collated from extensive interviews with leading industry figures. Details the competitive landscape for current and new entrants into the market
Highlights of this title:
Women in Private Banking 2007 is an in-depth study on the best ways in which to attract more women into private banking. The report focuses on two sectors; attracting women into the private banking customer base, and recruiting women into private banking as relationship managers. The report discusses the methods which banks are using to attract female clients, and evaluates the reasons behind their interest. It profiles some of the leading competitors in the market, and evaluates some of the more innovative offerings for women that have recently developed; It goes on the evaluate the growth of women as wealth managers, how and why they are being actively recruited, and the reasons why they are succeeding.
Reasons to order your copy:
Identify the key reasons women are a target for private banks, and the most successful methods of attracting their custom. Understand the reasons behind the current increase in female private bankers, and the potential reasons behind banks interest in the segment. Gain a comprehensive insight into the competitive environment and the strategies individual private banks are using to attract women.
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