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Issues in Green Financial Services
Datamonitor, March 2007, Pages: 59
This report examines the competitive landscape for 'green' products and services in the financial services industry. It looks at how competitors are communicating their Green credentials to customers, the extent to which perception compares to reality and what this means to their customers.
Scope of this title:
Discussion of the key issues surrounding the provision of green financial services. Highlights the main positive and negative criteria used by investors considering a green investment proposition. Analysis of the main competitor issues, including the potential for growth in green investments and discussion of the main competitor offerings.
Highlights of this title:
The sudden surge of interest in environmental issues from consumers follows exponential growth in environmental awareness on a global scale, owing to the massive media coverage surrounding global warming, oil prices and the exploitation of workers in low-wage, 'sweatshop' environments. Carbon footprint reduction can be facilitated through adopting a carbon neutral approach to business practice. Carbon neutrality means reducing carbon dioxide emissions to net zero, which represents a point of environmental equilibrium wherein carbon emissions are counterbalanced by carbon savings. A variety of 'green' financial products currently exist in the market, away from the direct investment side, which has manifested itself via the creation of ethical fund offerings. The emergence of 'green' credit cards, as well as 'green' banking institutions and insurance companies relate to ethical credentials and reputation.
Reasons to order your copy:
Understand the steps financial services companies can take to adopt a more environmentally friendly business practice. Gain insight into want investors demand from a green financial services product. Become aware of the costs involved in adopting green business credentials and the prospect for future growth in green financial services.
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