12 Keys To The Women's Market - Market Research Reports

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12 Keys To The Women's Market
EPM Communications Inc, May 2003, Pages: 24

Key #1
Women Are Two Markets In One —
Family And Individual

Key #2
Know Thy Target —
Then Go Beyond The Tried-And-True To Reach It

Key #3
Women’s Work Is Driving Economic And Social Change

Key #4
For Women, It's [All] About Time

Key #5
Lucky For Marketers, Women's Recommendations Travel Far

Key #6
Unlearning Marketing Reflexes:
What’s Wrong With Marketing Women's Bodies

Key #7
Marketing Dream Or Reality:
Opportunity Knocks When Women's Goals Fall Short

Key #8
Marketing Through Relationships —
Women Are Always 'Shopping' For Their Loved Ones

Key#9
Marketing As An Agent Of Change —
What Is Responsible Marketing?

Key #10
Wielding 'Girl Power' Wisely

Key #11
Match The Image To The Woman

Key #12
How To Improve It? Just Ask Women

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