|
|
 |
|
Viewing report
|
|
|
|
High-definition Set-top Boxes and Chipsets: The European Market
Screen Digest, April 2007
This is the third report to focus on the roll-out of high-definition across the audiovisual industries, and focuses on the set-top box business and the market for HD video decoding chips. With the number of HD-ready households in the 17 top western European markets projected to reach 82m by 2010, we forecast a significant market for HD set-top boxes for satellite, cable, IPTV and terrestrial pay-TV platforms.
While early HD launches, particularly in the US, used MPEG-2 video compression, almost all new HD launches are now using the more efficient MPEG-4 Advanced Video Codec (AVC) encoding. This has created a significant new market for MPEG-4 decoding chipsets and MPEG-4 set-top boxes.
The report profiles all of the major players in the industry, including set-top box makers, AVC chipset suppliers and silicon intellectual property providers. It values the European market for AVC silicon and set-top boxes with forecasts to 2010, based on our HDTV models. The report also maps all current deployments of HD set-top boxes by TV operator/platform, set-top box provider, set-top box models and chipsets used.
Key findings:
- HD ready households in the top 17 European markets reaching 82m by 2010
- Of these, 17m will be 'HD watching' -- i.e. requiring an HDTV set-top box to receive hi-def content
- HD pay TV platforms had been launched in 11 European countries by the end of 2006, with many more expected in 2007
- While early HDTV launches in the US have used mostly MPEG-2 video compression, the vast majority of HD services in the rest of the world are using more efficient MPEG-4 encoding, specifically the Advanced Video Codec (AVC)
- After a slow start, AVC-decoding chipsets became readily available in the second half of 2006 from manufacturers including Broadcom, Conexant, Sigma Designs, STMicroelectronics and Texas Instruments
- AVC HD set-top boxes have been deployed by a number of manufacturers including ADB, Amstrad, EchoStar, Humax, LG, Netgem, Pace, Philips, Sagem, Scientific Atlanta and Thomson
- AVC chipsets are also needed in the much larger market for HD DVD players, Blu-ray Disc players and hi-def games consoles
- The AVC-chipset market is fast-developing: while many early chipset designs used an existing MPEG-2 chip with an AVC decoder added, single-chip designs are now emerging, with dual-decoding channels.
- Improved designs and manufacturing experience is increasing yields and reducing costs
- Support for home networking and secure transfer of HD content to portable devices is already being supported by chipset and set-top box makers, though has not been deployed by pay TV operators
- We forecast a European market for 8m AVC set-top boxes by 2010, worth nearly 700m
- The European market for AVC chipsets, including those used in disc players and games consoles, is projected to be worth 344m in 2010
Customers who bought this item also bought
MPEG Video ICs: The Buzz Around MPEG-4 AVC
Short-range Radio for HD Video Distribution: Technologies and Markets
PVR and HD Boxes Boost the Cable Set Top Box Market
Worldwide MPEG Video IC Market
MPEG Video ICs: H.264 in the Limelight
Digital Terrestrial TV Set Top Boxes 2009: Analog Shut Off Fuels Worldwide Market
Global Advances in Digital TV and HDTV Chipsets (Technical Insights)
MPEG-4 AVC Products: Worldwide History and Shipment Forecasts (2007-2013)
High Definition (HD) Technology and its Impact on Videoconferencing
High Definition Television (HDTV) - Global Strategic Business Report
Got HD? High-Def TV Service Now In Over 10 Million Homes
HDTV 2008: Global Uptake, Strategies and Business Models
|
|
|
|
