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Major Sporting Companies in China 2006
BroadWin China Strategy Consulting Co.,Ltd., Feb 2007, Pages: 31
This report analyzes the major local companies (Li-Ning, Kangwei, Doublestar, Sport100, Quest, etc) in China sporting goods market, which includes company overview, regional coverage, business scope, strategy position, expansion plan, SWOT analysis etc.
Key topics covered:
The 2008 Beijing Olympic Games will provide the sporting goods companies with a good opportunity to present and win one of the most important sports market in the world. For those foreign companies who want to enter this market, they need to be aware that the market in China is different from that in US and European in terms of market characteristics, products, consumer needs and distribution channel etc. Sporting goods companies must have a good understanding of these differences in order to win in the Chinese market.
The target audience will be sporting goods related companies that want to do business in China’s enormous sports market. The company can be sporting goods brand, distributors and retailers. Meanwhile, the data from first hand research and insight into the market can be a good resource for some research and consulting firms.
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