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Marketing Strategies of Confectionery Producers in the Russian Market
Proryv Company, Sep 2006, Pages: 51
This research represents the vast experience of the largest Russian companies in creating and developing their own brands. The leading players of the Russian confectionery market, such as the Unied Bakers, “SladCo”, “Chipita International”, Confectionery and Baking Factory, Cheryomushki, MBKK “Kolomenskoye”, “Russkij Biscuit”, “Khlebnyj Dom”, “Ramenskij Konditerskij Kombinat”, “Lakom”, “Maharishi Products”, “Lubimyj Kraj”, KelenBiska and dozens of others which are very well know gave exclusive interviews to our company, in which they shared their secrets, and gave information about the strategies for marketing and branding.
The marketing strategies of the largest Russian companies are analyzed and classified. The result of this research is a matrix of marketing and branding strategies, used by producers of confectionery in the Russian market. Thus, any company, after analyzing the contents of the report can choose the marketing or branding strategy that suits their needs and resources.
Learn about the challenges and key success factors Russian confectioners’ face when trying to create a brand. Then use this information to create an effective strategy for your own enterprise.
Method of research
1. We conducted in-depth interviews with representatives from large and medium enterprises, participants of the Russian confectionery market, and owners of well-known trademarks in Russian. More than 50 interviews were conducted with the markets leading companies.
2. We also analysed information published on the Internet about Russian confectionery brands.
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