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February 2004 Edition: Australian Industry Profile Broadband Internet Service Pricing
Telsyte, Pages: 115
This report provides the current Industry pricing trends for broadband Internet Services in Residential and Business Markets.
Since usage patterns are highly variable, this report analyses pricing for three monthly usage patterns for each of the market segments (Residential/SME and Business market). The usage patterns for Residential and SME markets are 500 Megabytes (MB), 1,000 MB and 3,000 MB downloads across a variety of access speeds, depending on the access technology. The usage patterns modelled for the Business Market are 500 MB, 2500 MB and 5000 MB downloads across a variety of access speeds, depending on the access technology.
Pricing for each category is derived from the lowest cost plan from each service provider that best fits a customer's access speed requirements. The lowest cost plan was used because new broadband customers, particularly in the residential segment, tend to choose the lowest cost plan — at least until they determine other requirements, often as the result of receiving large bills for excess MB usage charges.
In all cases, the lowest cost plan that has some allowance for download usage included in the baseline tariff price was utilised for this analysis.
Technologies covered in this study include:
-ADSL;
-Hybrid Fibre Coax (Cable)
-1-way Satellite
-2-way Satellite
-ISDN
-Wireless (802.11 and Wireless Local Loop — WLL).
Information in this report is based on our proprietary pricing databases, coupled with an analysis of current market prices.
In order to maintain the confidentiality of customer information, benchmark findings are expressed as:
-Industry Low;
-Industry Median;
-Industry Average (arithmetic Mean of the sample values);
-Industry Trim Mean (excluding the top and bottom 10% of industry samples); and
-Industry High prices.
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