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Apple iPhone - Wake-up Call for Mobile Music?
Generator Research Limited, Feb 2007, Pages: 22
-Key Trends
-Market Goal
-Success Critera
-Future Role of Mobile Music
-Mobile Operators and Handset Vendors
-Competitive Positioning
There’s no doubt that the mobile platform will have an important role to play as the digital music market develops.
But the challenge for the mobile industry is that the digital media sector is developing so rapidly that managers are being forced to re-think the role of music within their service mix and broader strategy.
This has led some operators to change their focus while others have been quietly de-emphasising their music download services and downsizing their teams, following disappointing uptake by consumers. Most recently, Apple’s announcement of the iPhone has made handset vendors realise that the market for music phones will not develop like camera phones.
Key questions answered by this report include:
- What impact will Apple’s iPhone have on music phones?
- Can operator-provided music download services be competitive in the long term?
- Where is mobile music heading in the longer term and what are the key success criteria?
- Are off-portal music services about to take off or are they stuck on the launch pad?
- Who has the best chance of competing with Apple in the digital entertainment market of the future?
To help answer these questions, this report uses a novel approach to define the relative competitive positioning of seven companies who are involved in the digital entertainment market in various ways:
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