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Strategies for Creating End-User Demand for Mobile Data Services
Portio Research, Dec 2006, Pages: 162
Introduction
Mobile Data Services – An Overview Non-messaging Mobile Services Messaging Services
Successful Strategies – Non-messaging Mobile Data Services Mobile Portals Mobile Full-track Music Downloads Mobile Video Downloads/Uploads Ringback Tones Mobile Commerce Mobile Games Mobile Video Calling
Successful Strategies – Messaging Services SMS Successful SMS-based Services MMS
Web 2.0 – An Introduction Mobile and Web 2.0
Conclusion
Glossary
List of Figures Figure 1: Western Europe Mobile Portal Market (In Millions, 2005-2010) Figure 2: Worldwide Mobile Music Full-track download market (In Millions, 2004-2009) Figure 3: Worldwide M-Commerce Revenues (In Billions, 2005-2009) Figure 4: Mobile Games Annual Revenues (In Billions, 2006-2011) Figure 5: Worldwide SMS Traffic Volumes (In Billions, 2004-2010) Figure 6: Worldwide SMS Revenue (In USD Billions, 2004-2010) Figure 7: Worldwide MMS Traffic Volumes (In Billions, 2004-2010) Figure 8: Worldwide MMS Revenue (In USD Billions, 2004-2010) Figure 9: Number of Subscribers to i-mode Services in Japan Figure 10: The three-pronged strategy of NTT DoCoMo for i-mode Figure 11: Growth Trends: Verizon Wireless data customers Figure 12: China Mobile – CRBT Subscribers and Penetration (2003-June 2006) Figure 13: Percentage of Customers Using Wallet Services at Various Venues Figure 14: Smart: SMS Traffic Volumes (In Billions, 2000-June 2006) Figure 15: Smart: SMS-related Services Revenue as a % of Total Data Revenue Figure 16: SMS Volume (2001-2004) Figure 17: NetCom: SMS Traffic Volumes (In Millions, 2002-June 2006) Figure 18: Verizon Wireless: MMS Traffic Volumes (In Millions, 2004-2006) Figure 19: MMS Sent on SFR’s Network (2002-June 2006)
List of Tables Table 1: Total Regional SMS Traffic (In Billions, 2004-2010) Table 2: Total Regional MMS Traffic (In Billions, 2004-2010) Table 3: Selection Criteria for Portals Table 4: The History of Services Launched by i-mode in the Past Table 5: The History of Licensee Agreements with MNOs Table 6: Selection Criteria for Mobile Music Downloads Table 7: Selection Criteria for Mobile Music Downloads Table 8: Selection Criteria for Ringback Tones Table 9: Advantages of Using G-Cash: Deposit or Withdrawal Process/Tax or Bill Payment Table 10: Advantages of Using G-Cash: Remittance Process from Bank A to Bank B Table 11: Selection Criteria for Mobile Games Service Table 12: Top 14 SMS MNOs (2005) Table 13: Top 14 SMS MNOs (4Q 2005) Table 14: Smart: SMS-based Applications Table 15: Selection Criteria for MMS
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