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World Content Protection and Digital Rights Management Markets
Frost & Sullivan, March 2007, Pages: 88
This Frost & Sullivan research service titled World Content Protection and Digital Rights Management Markets provides an overview of the enterprise, entertainment and software digital rights management market, factors that will drive and restrain its growth in future along with revenue analysis. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: enterprise DRM, entertainment DRM, and software DRM.
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Booming Digital Media Market Creates Opportunities for Providers of Content Protection and Digital Rights Management Solutions
With digital formats fast phasing out physical records, there has been a boom in the number of alternative channels of distribution for this content. Content owners, distributors, and service providers are all hoping to cash in on this trend by launching various delivery platforms for providing video and music. Among the slew of delivery platforms, the most attractive are Internet protocol television (IPTV), the Internet, and mobile wireless devices. These new channels compel content owners to make certain that content delivery is secured through solutions such as watermarking technology, which helps track and protect the content. Such digital rights management (DRM) solutions also integrate with business models of operators and service providers, aiding greater revenue generation.
Organizations need to guard against security breaches from both internal and external forces. Although IT departments deploy firewalls and virtual private networks (VPNs), they cannot completely plug information leakages due to human error or sabotage. Such breaches can be prevented only through DRM systems. Since DRM systems enable trusted computing, organizations will find them immensely useful in managing and controlling their intellectual property.
Customers Realize the Monetary Value of Deploying DRM Solutions, Increase Uptake
The DRM market has finally come of age as end users increasingly realize the need to protect expensive corporate information or copyrighted works. With corporations realizing the financial implications of information loss and the entertainment industry constantly battling piracy, DRM solutions have begun to make significant inroads into the digital media consumer markets. Video providers are delivering content not only through streaming media but also through other networks such as cable and IPTV. 'As the demand for enhanced video services increases along with service providers’ ability to offer their content on devices other than the TV, DRM solutions will witness increased adoption,' notes the analyst of this research service.
Most software companies have a higher understanding of the value of security since they already sell some form of technology. Software vendors are supplementing their traditional distribution models of shipping a CD or selling through partners with online distribution channels. 'Several software DRM vendors provide hardware based solutions as well protection for electronic transactions,' says the analyst.
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