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Household Appliances (White Goods) Market Report 2004
Key Note Publications Ltd, Dec 2004
Executive Summary
1. Market Definition
report coverage
MARKET SECTORS
Home Laundry Appliances and Dishwashers
Cooking Appliances
Cooling Appliances
MARKET TRENDS
Technologies
The Housing Market
Table 1: Number of Property Transactions in England, Wales and Northern Ireland (000), 1998/1999-2002/2003
Size of Households
Demographics
ECONOMIC TRENDS
Population
Table 2: UK Resident Population Estimates by Sex (000 and %), Mid-Years 1998-2002
Gross Domestic Product
Table 3: UK Gross Domestic Product at Current and Constant 1995 Prices (£m), 1998-2002
Inflation
Table 4: UK Rate of Inflation (%), 1998-2002
Unemployment
Table 5: Actual Number of Unemployed Persons (million and %), 1998-2002
Household Disposable Income
Table 6: Household Disposable Income (£ and %), 1998-2002
Disposable Income
Table 7: Consumer Credit (£m), 1998-2002
Market Position
The UK
2. Market Size 11
THE TOTAL MARKET
Manufacturers' Sales of Domestic Electrical Appliances
Table 8: The Total UK Domestic Electrical Appliances Market by Value at Current Prices (£000 at msp), 1999-2002
Retail Sales of Household Appliances (White Goods)
Table 9: The Total UK Household Appliances (White Goods) Market by Value at Current Prices (£m at rsp), 1999-2003
by MARKET SECTOR
Home Laundry Appliances and Dishwashers
Table 10: The Total UK Home Laundry Appliances and Dishwashers Retail Market by Value at Current Prices (£m at rsp and %), 1999-2003
Cooking Appliances
Table 11: The Total UK Cooking Appliances Retail Market by Value at Current Prices (£m at rsp and %), 1999-2003
Cooling Appliances
Table 12: The Total UK Cooling Appliances Retail Market by Value at Current Prices (£m at rsp and %), 1999-2003
Overseas Trade
Table 13: Overseas Trade in Household Electrical Goods by Value (£000), 2002
Imports
Table 14: Imports of Household Electrical Goods by Value (£000), 2002
Exports
Table 15: Exports of Household Electrical Goods by Value (£000), 2002
3. Industry Background 19
RECENT HISTORY
INDUSTRY SYNOPSIS
Table 16: Financial Results for Manufacturers of Electrical Domestic Appliances by Turnover and Pre-Tax Profit (£000,% and £)
number of companies
Table 17: Number of UK VAT-Based Enterprises Engaged in the Manufacturer of Domestic Electrical Appliances by Turnover sizeband (£000,%), 2003
Regional Variations in the Marketplace
DISTRIBUTION
Introduction
Home Laundry Appliances and Dishwashers
Cooking Appliances
Cooling Appliances
HOW ROBUST IS THE MARKET?
LEGISLATION
The European Communities (Low Voltage Electrical Equipment) Regulations 1992
The Energy Labelling (Refrigerators and Freezers) Regulations 1994
Waste from Electrical and Electronic Equipment Directive
European Ozone Depleting Substances Regulation
key TRADE ASSOCIATIONS
The Association of Manufacturers of Domestic Appliances
4. Competitor Analysis 26
THE MARKETPLACE
Table 18: Leading Manufacturers of Household Appliances (White Goods) by Turnover (£000), 2001 and 2002
Market Leaders — Manufacturers
Aga Foodservice Group PLC
Company Structure
Current and Future Developments
Financial Results
Candy Holdings Ltd
Company Structure
Current and Future Developments
Financial Results
Crosslee PLC
Company Structure
Current and Future Developments
Financial Results
Electrolux Household Appliances Ltd
Company Structure
Current and Future Developments
Financial Results
Merloni Elettrodomestici UK Ltd
Company Structure
Current and Future Developments
Financial Results
Whirlpool (UK) Ltd
Company Structure
Current and Future Developments
Financial Results
RETAILERS
Dixons Group PLC
Company Structure
Current and Future Developments
Financial Results
Kesa Electricals PLC
Company Structure
Current and Future Developments
Financial Results
OUTSIDE SUPPLIERS
Components
Recycling
Marketing Activity
Table 19: Main Media Advertising Expenditure on Large Household Appliances (£000), Years Ending September 2002 and 2003
Electric and Gas Cookers
Microwaves
Dishwashers
Large Appliance Ranges
Refrigerators and Freezers
Table 20: Main Media Advertising Expenditure on Refrigerators and Freezers (£000), Years Ending September 2003
Washing Machines and Driers
Table 21: Main Media Advertising Expenditure on Washing Machines and Driers (£000), Years Ending September 2003
RECENT PROMOTIONS
Currys
Hoover
OTHER MARKETING ACTIVITIES
The Internet
Sponsorship
Exhibitions
5. Strengths, Weaknesses, Opportunities and Threats 37
TOTAL MARKET
Strengths
Weaknesses
Opportunities
Threats
Home Laundry Appliances
Strengths
Weaknesses
Opportunities
Threats
Dishwashers
Strengths
Weaknesses
Opportunities
Threats
Cooking Appliances
Strengths
Weaknesses
Opportunities
Threats
cooling appliances
Strengths
Weaknesses
Opportunities
Threats
6. Buying Behaviour 43
HOUSEHOLD EXPENDITURE ON HOUSEHOLD APPLIANCES BY GROSS INCOME DECILE GROUP
Table 22: Average Weekly Household Expenditure on Household Appliances by Gross Income Decile Group (£), 2002
HOUSEHOLD EXPENDITURE ON HOUSEHOLD GOODS BY AGE OF HOUSEHOLD REFERENCE PERSON
Table 23: Average Weekly Household Expenditure on Household Appliances of Household Reference Person by Age(£), 2002
PENETRATION OF HOUSEHOLD APPLIANCES (WHITE GOODS)
Home Laundry Appliances and Dishwashers
Table 24: Penetration of Laundry Appliances and Dishwashers by Sex, Age and Social Grade (% of adults), 2003
Cooking Appliances
Table 25: Penetration of Cooking Appliances by Sex, Age and Social Grade (% of adults), 2003
Cooling Appliances
Table 26: Penetration of Cooling Appliances by Sex, Age and Social Grade (% of adults), 2003
Purchasing Patterns
Table 27: Purchasing Levels of White Goods Bought in the Past 12 Months (% of adults), 2003
7. Current Issues 51
CLOSURES, MERGERS AND ACQUISITIONS
PowerHouse Retail Ltd
General Domestic Appliances Holdings Ltd
BOARD AND SENIOR MANAGEMENT CHANGES
Dixons Group PLC
Crosslee PLC
NEW PRODUCTS
ISSUES OF RELEVANCE TO THE WHITE GOODS MARKET
Extended Warranties
Fridge Mountains
8. The Global Market 54
INTRODUCTION
MAJOR COMPETITORS
Bosch-Siemens Hausgeräte GmbH
Candy SpA
General Electric Company
Merloni Elettrodomestici Group
Miele & Cie GmbH
ElcoBrandt Groupe
SMEG SpA
Beko
Daewoo Electronics Company
9. Forecasts
ECONOMIC FORECASTS
FORECASTS 2004 TO 2008
Table 28: The Forecast Total UK Household Appliances (White Goods) Market by Value at Current Prices (£m at rsp), 2004-2008
FUTURE TRENDS
Home Laundry Appliances and Dishwashers
Cooking Appliances
Cooling Appliances
10. Company Profiles
Candy Holdings Ltd
Dixons Group Plc
Merloni Elettrodomestici Uk Ltd
Whirlpool (uk) Ltd
11. Further Sources
General Sources
Government Publications
Other Sources
Bonnier Information Sources
Understanding TGI Data
Number, Profile, Penetration
Social Grade
Standard Region
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Small Domestic Electrical Appliances Market Report 2003
Household Appliances (White Goods) Market Report
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Domestic Electrical Appliances in Sweden
Domestic Electrical Appliances in the United Kingdom
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