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The Taiwanese Mobile Phone Industry, 3Q 2003 and Beyond
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Dec 2003, Pages: 52
Quarterly shipment volume forecast up to the third quarter of 2004; special analyses covering profitability comparison of in-house and outsourcing production allocation as well as brand-name vendor product and outsourcing strategies; third quarter 2003 review of shipment volume, value, ASP, product mix; baseband, transceiver, and power amplifier suppliers' share of the Taiwanese mobile phone market; shipments by assembly level, business type, production location, and shipment destination; Taiwanese handset industry's customer portfolio with analysis of US and European vendors, as well as Japanese, Korean and Chinese players; major Taiwanese player ranking, competitive profiles, and shipment volume breakdowns and product mix by tier.
After enduring major demand fluctuations in China during the first half of 2003, in the third quarter Taiwanese mobile phone makers received contracts for mid-range GPRS handsets from Motorola, Siemens, and Panasonic. Additional push was provided by aggressive development of branded business in the Taiwanese and Chinese markets, helping the Taiwanese industry shake off the impact of SARS and Chinese inventory pile-ups. The growing emphasis on GPRS, color display, and camera modules in the Taiwanese mobile phone industry has led to an increased level of concentration in the baseband, transceiver, and power amplifier market. The intensity of competition is particularly high in the transceiver market, resulting in major transceiver supplier ranking shifts. Meanwhile, brand-name vendors, faced with growing product segmentation, are honing product and outsourcing strategies tailored to their own R&D competencies and market objectives.
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