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Mobile Phones: Global Industry Guide
Datamonitor, May 2008, Pages: 229
Datamonitors Mobile Phones: Global Industry Guide is an essential resource for top-level data and analysis covering the mobile phones industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industrys prospects, competitive landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
The global mobile phones market grew by 12% in 2006 to reach a value of $104.3 billion.
In 2011, the global mobile phones market is forecast to have a value of $211.9 billion, an increase of 103.1% since 2006.
The global mobile phones market grew by 22.1% in 2006 to reach a volume of 800.2 million units.
In 2011, the global mobile phones market is forecast to have a volume of 1,804.1 million units, an increase of 125.5% since 2006.
The Americas accounts for 39.1% of the global mobile phone markets value.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The mobile phone market consists of all analog and digital handsets used for mobile telephony. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases. Market values are given at retail selling price (RSP). Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.
For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe.
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